PortMA — Experiential Marketing Benchmarks That Prove ROI

The Data Gap

Experiential budgets are surging. Measurement is not keeping up.

84% of B2C marketers are increasing event spend in 2026. Only 30% can measure whether it works. Every agency pitch deck needs ROI benchmarks. Every brand team needs proof the budget wasn't wasted. The data exists — we've been collecting it for 17 years. PortMA makes it accessible as vertical-specific, defensible research.

"We spent $400K on sampling activations last year. My CMO asked for ROI. I had nothing."

Common pain point from agency-side buyers — we hear this constantly

Report Catalog

11 reports. 3 verticals. Real benchmarks.

Each report targets a distinct market segment with 30K–50K+ interviews per report, conversion data, and ROI models you can put in a pitch deck today.

Sponsorship Venues

Fair & Festival Experiential Marketing Report

71,168 consumer exit interviews 680 event days · 2.8M consumer interactions $5.59M in sponsorship spend analyzed

Destination Venues Experiential Marketing Report

106,012 consumer exit interviews 2,051 event days · 5.19M consumer interactions $23.4M in sponsorship spend analyzed

Intercept Venues Experiential Marketing Report

56,442 consumer exit interviews 8,823 event days · 1.9M consumer interactions $8.64M in sponsorship spend analyzed

CPG & Non-Alcoholic Beverages

CPG Food Experiential Marketing Report

41,437 consumer exit interviews 6,225 event days · 4.07M samples distributed $17M in sponsorship spend analyzed

Cookies, Snacks & Candies Experiential Marketing Report

4,864 consumer exit interviews 339 event days · 1.4M consumer interactions $3.1M in sampling spend analyzed

Non-Alcoholic Beverage Experiential Marketing Report

19,036 consumer exit interviews 1,103 event days · 7.3M samples distributed $6.03M in sponsorship spend analyzed

Personal Care Experiential Marketing Report

7,400 consumer exit interviews 364 event days · 1.6M consumer interactions $3.29M in sponsorship spend analyzed

Alcoholic Beverages

Bourbon & Whiskey Experiential Marketing Report

13,055 consumer exit interviews 1,559 event days · 38K consumer interactions $468K in sampling spend analyzed

Rum Experiential Marketing Report

12,447 consumer exit interviews 4,443 event days · 328K consumer interactions $2.1M in sponsorship spend analyzed

Vodka Experiential Marketing Report

9,270 consumer exit interviews 4,166 event days · 391K consumer interactions $2.27M in sponsorship spend analyzed

Liqueur Experiential Marketing Report

12,084 consumer exit interviews 2,121 event days · 96K consumer interactions $1.56M in sponsorship spend analyzed

Methodology

Primary research. Not recycled secondary data.

Every benchmark comes from real campaigns with real consumers, measured onsite by PortMA researchers.

Primary campaign data

Every benchmark is derived from live experiential campaigns — onsite consumer interviews immediately following their brand engagement experience.

Vertical-specific, not generic

Bourbon sampling behaves differently than CPG food. Festival sponsorship behaves differently than intercept venues. Each report speaks the language of its vertical.

Pitch-deck ready

The Executive Summary tier includes full analysis + detailed speaking points. Full Strategic Report adds advanced cross-tab data with extensive cross-industry or cross-venue segmentations.

Two audiences. One data gap.

Whether you're building the campaign or approving the budget, you need the same proof.

Agency-Side Buyers

Directors of Strategy at experiential agencies
Insights leads at advertising agencies
Account teams pitching experiential programs
Use benchmarks to win pitches and prove methodology
Show clients their campaign vs. industry standard

Brand-Side Marketers

Brand managers evaluating experiential spend
Marketing VPs building business cases for events
CMOs who need ROI proof for the board
Justify and optimize experiential budgets
Compare your performance against category peers

Free Sample Data

See the data before you buy.

Every report has free sample data available. Share your name, email, and which report you're interested in — we'll send you sample findings so you can evaluate quality before purchasing.

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The benchmarks agencies & brands use to prove experiential ROI